Intercultural communication in its most basic form refers to an academic field of study and research. Its seeks to understand how people from different countries and cultures behave, communicate and perceive the world around them. The findings of such academic research are then applied to 'real life' situations such as how to create cultural synergy between people from different cultures within a business or how psychologists understand their patients.
The definition of intercultural communication must also include strands of the field that contribute to it such as anthropology, cultural studies, psychology and communication.
There are many researchers and academics of note within the intercultural field, who naturally all have different definitions of 'intercultual communication'. For example Karlfried Knapp defines it as "'Intercultural communication,' can...be defined as the interpersonal interaction between members of different groups, which differ from each other in respect of the knowledge shared by their members and in respect of their linguistic forms of symbolic behaviour. The theories developed by the researchers and academics can and has been applied to many fields such as business, management, marketing, advertising and website design. As business becomes more and more international, many companies need to know how best to structure their companies, manage staff and communicate with customers. Intercultural communication gives them an insight into the areas they need to address or understand. Intercultural communication theories are now also used within the education, health care and other public services due to growing multicultural populations.
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